We’re an Age Friendly Employer

We’re delighted to have signed up to the Age Friendly Employer Pledge, a nationwide programme for employers who recognise the value of older workers.

A recent poll commissioned by Ageing Better reveals the scale of ageism in the workplace and demonstrates the urgent need for action. More than a fifth (21%) of UK adults aged 50+ indicated that since turning 50, they had regularly experienced ageist attitudes in the workplace or when applying for roles. And while approximately two thirds (64%) agreed they would feel comfortable in reporting ageist behaviour in the workplace, less than half (42%) said they would be confident any complaint would be taken seriously.

Sky-high labour and skills shortages are one of the biggest challenges facing our economy today- the latest ONS statistics revealed over one million vacancies in the final quarter of 2022-3. And with an ageing population, older workers can play a vital role in overcoming this. It has never been more important for employers to become age-friendly and take advantage of older workers’ skills and experience.

By signing the pledge, we’re is demonstrating our support to tackling ageism in the workplace and committing to taking at least one action a year to improve the way we recruit, manage and support older workers.

Over 100 employers have already signed the pledge, including Virgin Hotels, Osborne Clarke and the Department for Work and Pensions. [Insert employer name] is proud to be joining other leading organisations in taking action to help older workers flourish in the workplace.